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Alex Goldfayn
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Key Revenue Indicators

by Alex Goldfayn | Mar 6, 2017 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systematizing Revenue Growth

What are your key revenue indicators?  That is, which actions or measures, followed weekly, monthly and quarterly, closely predict revenue growth for you?  In my business, I have two:  Proactive phone calls: I know that if I make five efforts per day — voice...

How to Grow

by Alex Goldfayn | Feb 20, 2017 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales, Proactive Selling, Systematizing Revenue Growth

Here are four revenue growth actions you can implement this week:  Go back to five people who told you know in the last six months, and call them on the phone.  Follow up on five quotes or proposals where the prospect has gone silent.  Ask five reverse did you know...

Order Taking Is Not Selling

by Alex Goldfayn | Jan 23, 2017 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systems For Revenue Growth

Around two or three years into the job, many sales people begin a slow transition to taking orders rather than selling. That is, in the early years when there is no business, the job is to find new customers, build up the base,  etc. Once that’s done, the phone...

End-Of-Year Customer Calls

by Alex Goldfayn | Dec 19, 2016 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, Proactive Selling, The Amazing Telephone

Here’s a simple but blazingly effective revenue growth technique to implement as the year winds down, and as the new year begins.  Call every prospect you talked to this year who did not buy, and ask them what you can help with before the year ends. “Just checking in...

The Gas Pedal

by Alex Goldfayn | Dec 19, 2016 | Blog, Evangelist Marketing Minute Newsletter, Language For Sales Growth, Plan Your Sales, Proactive Selling

I talk about gas pedals with my clients a lot. To grow sales quickly, we must step on the gas, hard. We must systematically start to call, meet, help and proactively communicate with clients and prospects. The more of these things we do, the more business grows.  But...

Finish 2016 Strong

by Alex Goldfayn | Nov 14, 2016 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales, Plan Your Sales, Proactive Selling

Not counting the weeks of Thanksgiving and Christmas, there are five working weeks left in 2016. I advise my clients to push the gas down hard at the end of the year, and lead them through a process to do so. A strong finish can mean the difference between a good year...
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