by Alex Goldfayn | Jan 2, 2013 | Plan Your Sales, Shifting Your Mindset
With the new year upon us, many people are swimming in resolutions. Whether you have professional or personal promises to implement, this post will help you. Consider the power of 15 minutes per day. It’s one of the most effective concepts and behaviors for...
by Alex Goldfayn | Aug 5, 2011 | Shifting Your Mindset
If you believe what’s interesting about your product has to do megahertz, megabytes and megapixels, the recipients of your message will be board too. If you think that blasting journalists anonymously, en masse, with boring press releases that don’t really...
by Alex Goldfayn | Jul 26, 2011 | Shifting Your Mindset
In marketing, simple is always better. In fact: The simpler your message, the better. The simpler your language, the better. The simpler your platforms from which you communicate, the better. The simpler your product names (!!) the better. The simpler your pricing...
by Alex Goldfayn | Jun 3, 2011 | Shifting Your Mindset
If you’ve been avoiding doing something, like making calls, or writing, or networking, or cleaning your office, consider this: Make yourself do it just once per day. Or for a tiny amount of time. If you’re avoiding cold calls, do one per day. It’ll...
by Alex Goldfayn | May 7, 2011 | Shifting Your Mindset
Most of my consumer electronics clients come at their products from their own perspective: How can we get this to market the fastest? How can we convince our retail channels to carry it? How can we obtain the best shelf placement? How do we best compete? What is our...
by Alex Goldfayn | Feb 28, 2011 | Shifting Your Mindset
I’ve often said that technology makers should avoid early adopters, because the switch to mainstream consumers is nearly impossible. Geoffrey Moore called the distance between early adopter customers and the mainstream a chasm. But I think these two groups are...
