by Alex Goldfayn | May 28, 2011 | Social Media Doesn't Work
Every day on Twitter, I get countless anonymous direct messages from people I don’t know, who are pitching links and facebook pages and ebooks that don’t matter to me. Most of these are set up to be sent automatically, periodically, so that the sender...
by Alex Goldfayn | Jan 1, 2011 | Blog, Marketing Think Tank, Social Media Doesn't Work
A mentor of mine recently said “Logic makes people think, but emotion makes them act.” Let’s consider that statement within the consumer electronics marketing context: When you market and communicate by focusing on technical specifications, as nine...
by Alex Goldfayn | Oct 14, 2010 | Social Media Doesn't Work
A comment to yesterday’s post about why marketing to consumers on social media is a terrible idea got me thinking. The commenter said I don’t understand the difference between selling and participating in social media. More to the point, for our purposes,...
by Alex Goldfayn | Oct 13, 2010 | Social Media Doesn't Work
For the purposes of marketing to consumers, social networks are… Impersonal Unnatural Awkward (Would you buy an HDTV based on a Facebook ad?) Still too technical for the mainstream (I’m talking about anything beyond Facebook) Ineffective Far from the best...
by Alex Goldfayn | Oct 8, 2010 | Social Media Doesn't Work
Gladwell’s recent New Yorker piece on social media and activism includes some solid insights for corporations who invest millions marketing on Facebook and Twitter. Remember, these quotes from the piece are in the context of social activism. I will apply them to...
by Alex Goldfayn | Oct 7, 2010 | Social Media Doesn't Work
If you haven’t seen it, Malcolm Gladwell has a wicked-strong piece on the weakness of social media in this month’s New Yorker. That’s right. Weakness. I’ve been saying companies are pouring far too many resources into social media for a long...
