by Alex Goldfayn | Jul 10, 2017 | Blog, Evangelist Marketing Minute Newsletter, Systematizing Revenue Growth
During most of my client projects, I interview some of the key customer-facing staff. I record the calls for the owner to listen to, and then we debrief the conversations. I ask the staff — usually outside and inside salespeople, and their management — what is the...
by Alex Goldfayn | Mar 6, 2017 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systematizing Revenue Growth
What are your key revenue indicators? That is, which actions or measures, followed weekly, monthly and quarterly, closely predict revenue growth for you? In my business, I have two: Proactive phone calls: I know that if I make five efforts per day — voice...
by Alex Goldfayn | Feb 20, 2017 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales, Proactive Selling, Systematizing Revenue Growth
Here are four revenue growth actions you can implement this week: Go back to five people who told you know in the last six months, and call them on the phone. Follow up on five quotes or proposals where the prospect has gone silent. Ask five reverse did you know...
by Alex Goldfayn | Feb 17, 2017 | Blog, Revenue Growth Video Series, Systematizing Revenue Growth
One of the best things you can do in your pursuit of growth is to systematize it. Like the automatic deposit into your retirement account (which many times would not happen unless it was automatic), look for opportunities to automate your communications with customers...
by Alex Goldfayn | Sep 5, 2016 | Blog, Evangelist Marketing Minute Newsletter, Systematizing Revenue Growth
The more that people hear from us, the more they buy from us. Here are comprehensive lists of communication delivery vehicles (the how), content (the what), and targets (the who). I know there are others, but my list is created with a single purpose for my clients:...
by Alex Goldfayn | Aug 15, 2016 | Blog, Evangelist Marketing Minute Newsletter, Systematizing Revenue Growth
The best way to grow business is systematize revenue actions. Make it automatic, like the automated monthly deposit into your investment or savings account. For example: To collect referrals: If you send a customer survey, ask for referrals on it. To sell new...
