by Alex Goldfayn | Jun 20, 2016 | Blog, Evangelist Marketing Minute Newsletter, Systems For Revenue Growth
This is the 208th weekly issue of this newsletter, and it is the very first poem: Don’t forget that when we sell We do not sell Or pitch Or ask for money Don’t forget that when we sell We do not bother Or take time Or ask for favors Don’t forget that when we sell...
by Alex Goldfayn | May 24, 2016 | Blog, Evangelist Marketing Minute Newsletter, Make It Look Easy, Systems For Revenue Growth
The revenue growth projects I engage in with clients involve implementing changes in thinking and behavior. Here are five keys to creating successful change which I’ve learned over the years: 1. It must come from the top. Change that originates from the middle...
by Alex Goldfayn | Apr 26, 2016 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systems For Revenue Growth
As you know, I very much prefer the solution to the problem, and not the problem itself. Just as positive psychology deals with what makes people happy (as opposed to what causes our myriad dysfunctions), my revenue growth work focuses on the great things you’re...
by Alex Goldfayn | Apr 18, 2016 | Blog, Evangelist Marketing Minute Newsletter, Systems For Revenue Growth
I often tell my clients — owners and leaders of large, successful multi-generational companies — that they need to spend more time working on the business, rather than working in it all the time. The same is true for vice presidents, division leaders,...
by Alex Goldfayn | Apr 5, 2016 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales, Systems For Revenue Growth
Revenue growth is a proactive pursuit but most customer facing people spend their days reacting to problems. A customer calls and needs a product now, so we react and process the rush order. The next customer calls with a complaint, so we must fix it. We’re in...
by Alex Goldfayn | Jan 15, 2016 | Blog, Communications Is The Key To Selling More, Revenue Growth Video Series, Systems For Revenue Growth
Alex Goldfayn lays out the amazing brand and growth impact of sending hand-written notes. Think about the last time you got a handwritten note, when was it? These days, the handwritten note gets you noticed and remembered. http://amzn.com/1119084067 — Buy...
