by Alex Goldfayn | Aug 11, 2010 | Gaining Consumer Insights, Videos
Amazingly, most consumer electronics companies are poor marketers. The vast majority are falling short because they use poor language. Poor language doesn’t excite consumers, which is the ultimate goal. You must uncover powerful language that motivates and...
by Alex Goldfayn | Aug 5, 2010 | Powerful Language, Videos
To excite people towards buying your products (and exciting people is your job, not convincing them!), you must use low-to-no tech language. How do you know what’s the right language? Just use the words your consumers use.
by Alex Goldfayn | Aug 4, 2010 | Consumer Perceptions, Industry Analysis, Videos
The Blackberry Torch came out yesterday, and one Gartner analyst gave Bloomburg Businessweek this annoying piece of analysis: “But it doesn’t have the look and feel of an Android or Apple operating system and I’m not sure it will achieve the goal of taking volume away...
by Alex Goldfayn | Jul 27, 2010 | Blog, Marketing Think Tank, Shifting Your Mindset, Videos
The best consumer electronics were not first in their category. Whether your products or your marketing, it is not necessary to be first. It is only necessary to improve (even if only slightly) on what already is working.
by Alex Goldfayn | Jul 21, 2010 | Industry Analysis, Videos
Three-dimensional televisions are far from a sure thing.
