At my Revenue Growth Summit 10 days ago, I gave everyone a canister of vanilla pecan cookies. Printed on the outside, in large letters, was “Pivot to the Sale!”

 Every time the 55 or so attendees ask for the business, I advised them to eat a cookie. (It’s why I make the big bucks.)

 That’s because study after study shows that happier people do better, more effective work. Specifically, a 1997 study found that a group of doctors given a piece of candy before making diagnoses were twice as fast — and twice as accurate — as a group of doctors who did not receive candy. They weren’t even allowed to eat the candy because the researchers didn’t want blood sugar to be a factor.

 Happier salespeople sell better. Joyful salespeople ask for the business. Happy salespeople are bold, confident, positive, and optimistic. All of which matters greatly when it comes to getting the business.

 Here’s the key: It doesn’t take financial compensation or the promise of a promotion to make people happy. It takes recognition and a bit of fun. If somebody does well, say so, in front of their peers. It makes the recognized party feel great. Their peers congratulate them, and strive to be recognized next. Further, everyone sees you’re watching, that this is important to you, and you appreciate their good work.

 Recognize the wins. Create joy and happiness. And give the people a cookie!

 My new revenue growth video is about the two tracks of communication required to grow revenue.Watch it here.

 Call me if you’d like to discuss applying these kinds of revenue growth systems to your organization: 847-459-6322. Or just reply to this email.