Latest Articles
Latest Articles
Customer Passion Drives Stock Price
Customer passion drives stock price. Some people disagree with this on instinct (No! Profits drive share price!), but let's think about it: What drives profits? Sales. And what drives sales? Passionate customers. And, finally, what creates passionate customers?...
Passionate Consumers Drive Stock Price — And Why RIM’s Survival Depends on Creating Them
There's an article in the Wall Street Journal today about how Research In Motion has stumbled over who they serve: consumers or corporations? Who's the customer? Of course, if you don't know who your customer is, it's impossible to market. Who do you target? Who do...
Don’t Assume That People Need You
Don't assume people can't live without you. When Netflix raised its prices by 60 percent for many customers this summer, the assumption must have included "people need us, they'll pay." The company learned recently that about 1 million customers have decided they...
Don’t Assume That People Need You
Don't assume people can't live without you. When Netflix raised its prices by 60 percent for many customers this summer, the assumption must have included "people need us, they'll pay." The company learned recently that about 1 million customers have decided they...
Seeing Yourself As Your Customers See You (And Why Netflix Did Not)
Pre price-increase/spin-off/Quickster/horrible video announcement -- Netflix did not see itself as its customers see it. The customers' view of Netflix: beloved, caring, happy, useful, successful, committed, interested, interesting, engaged, part of the family,...
Playing Like There’s No Tomorrow
I'm a big football fan, and a recent Chicago Tribune article on my Bears (of all things!) focused on how many on the team are playing on one-year contracts. They have to play like there's no tomorrow, because if they don't convince somebody to sign a check, they don't...
Playing Like There’s No Tomorrow
I'm a big football fan, and a recent Chicago Tribune article on my Bears (of all things!) focused on how many on the team are playing on one-year contracts. They have to play like there's no tomorrow, because if they don't convince somebody to sign a check, they don't...
Perseverance
The following is from my Monday Evangelist Marketing Minute email. I will be elaborating more on this in the coming days and weeks, but for now, here's my take on perseverance. It's a magic ability we all have, yet many of us choose not to use it: It's a week and ten...
Perseverance
It's 9/12, and I'm thinking about perseverance, which is the answer to many problems in business, work and life. The simple act of continuing forth in the face of obstacles, resistance and doubt (external and internal), is often enough to overcome nearly anything....
Perseverance
It's 9/12, and I'm thinking about perseverance, which is the answer to many problems in business, work and life. The simple act of continuing forth in the face of obstacles, resistance and doubt (external and internal), is often enough to overcome nearly anything....