Latest Articles
Latest Articles
5 Ways To Improve Your PR Today
Last week, I gave you five actions that would improve your marketing immediately. This week, we focus on your public relations: Stop sending press releases today. They don't help you. Rather, most press releases reflect poorly on the companies, PR agencies, and PR...
5 Ways to Improve Your Marketing Immediately
Here are five actions you can take today to improve your marketing immediately: Call one customer and ask what they love about your product most. Incorporate this into your message. Write one paragraph about your newest product and cite no technical specifications or...
5 Ways To Improve Your PR Today
Last week, I gave you five actions that would improve your marketing immediately. This week, we focus on your public relations: Stop sending press releases today. They don't help you. Rather, most press releases reflect poorly on the companies, PR agencies, and PR...
What’s Important to You?
If you believe what's interesting about your product has to do megahertz, megabytes and megapixels, the recipients of your message will be board too. If you think that blasting journalists anonymously, en masse, with boring press releases that don't really even apply...
A Sad Example of Embarrassingly Bad PR
I got a press release today from a company whose executives I know well, about a major upcoming product release. The email was sent -- anonymously and impersonally -- to four writers at the same newspaper, myself included. Thing is, as you probably know, I know longer...
Lessons in Perseverance (From a Tomato Plant)
A large, potted tomato plant fell off my deck in a powerful thunderstorm last night. Several long branches broke off completely. They were laden with green tomatoes. Several other branches were partially broken, and I taped and splinted them up to the best of my...
Big Thinking is Missing at Big Companies
I've been focusing a lot of my large clients on thinking bigger lately. Too many big firms -- and small ones, for that matter -- think defensively on instinct. Defensive thinking is small thinking, which does the following to companies: Stifles creativity Delays...
Is it Possible to Market Successfully Without Social Media?
Let's examine the correlation between success and social media presence for big companies. Is it possible to be a successful marketer without relying on social media? Business contact list company Netprospex recently released a report on social media which included...
Home Products & Google+
Google+, the new social network, is experiencing falling traffic because 500 million of us already have a social media home called Facebook. It's where our connections, relationships, photos and comments are. Google+ is asking us to invest in moving homes without...
Home Products & Google+
Google+, the new social network, is experiencing falling traffic because 500 million of us already have a social media home called Facebook. It's where our connections, relationships, photos and comments are. Google+ is asking us to invest in moving homes without...