Latest Articles
Latest Articles
Where is The Emotion in Your Marketing?
Features aren't emotional. Specifications and statistics are not either. You know what is? Lifestyle. Family. Improving something meaningful to the audience. Do you agree with me? Then why is so much of your marketing focused on features, specifications and...
Marketing The Miami Heat
Has there ever been a professional sports team as hated as the Miami Heat? Everybody I know is thrilled they lost yesterday. LeBron James, the King, is despised nationally. In one year, he has gone from Michael Jordan, to "not even Scottie Pippen." Ultimately, I think...
Marketing The Miami Heat
Has there ever been a professional sports team as hated as the Miami Heat? Everybody I know is thrilled they lost yesterday. LeBron James, the King, is despised nationally. In one year, he has gone from Michael Jordan, to "not even Scottie Pippen." Ultimately, I think...
Anticipating The Status Quo
I've been thinking about anticipating change lately. If you are prepared to act in advance of an expected change, you can be among the first to capitalize on it. However, it occurs to me that we must also be able to predict changes that will not happen. I call this...
Anticipating Consumer Needs
The best marketers I've worked with are not only good at reacting to consumer needs, they anticipate change and prepare for upcoming customer needs. For example, this week's Apple iCloud announcement is another nail in the coffin of personal computer as data hub. We...
Fear
In my work with clients, I’ve discovered that even within the biggest and best known brands, marketing and PR professionals are experiencing fear. You fear that your creative, original ideas won’t work, so you stick with the same old actions, which were proven not to...
Fear
In my work with clients, I’ve discovered that even within the biggest and best known brands, marketing and PR professionals are experiencing fear. You fear that your creative, original ideas won’t work, so you stick with the same old actions, which were proven not to...
Once a Day Isn’t Scary
If you've been avoiding doing something, like making calls, or writing, or networking, or cleaning your office, consider this: Make yourself do it just once per day. Or for a tiny amount of time. If you're avoiding cold calls, do one per day. It'll take 10 minutes or...
Assertiveness in Public Relations
Assertiveness in public relations is NOT blasting press releases to as many journalists as possible. It's all about relationships...
Start Here
This morning I created a new Start Here page, to orient you around my blog and give you a quick summary of my thinking on the state of consumer electronics marketing, public relations, branding and positioning.