Latest Articles
Latest Articles
The Best Marketing Language is Your Customers’
The very best marketing language you can use -- bar none -- are the words of your customers. The very worst language you can use -- bar none -- are the words of your engineers. Guess whose words the vast majority of consumer electronics makers use? Stunningly,...
We Love Our Customers
Did you catch it? Steve Jobs repeated it at least six times that I counted. He said some variation of "We love our customers" over and over again. Guess what's going to be quoted over and over in tomorrow's newspapers? He drilled his most powerful, most important...
Apple’s iPhone 4 Fiasco: What Will Happen At Tomorrow’s Press Conference
David Winer, who is called the father of blogging, wrote this tough indictment of Apple on Gizmodo today. I agree with much of what Winer said: The brewing iPhone 4 mess is the worst crisis Apple has faced since Steve Jobs came back to run the company in 1997. Apple...
On Smart Phone Delays
Here's a quick take on smart phone delays: Apple can afford it, because its evangelist consumers will wait for Apple. Android makers and wireless carriers cannot afford the same delays. Here's why:
Video: Allow Consumers To Choose You
There will be a lot more on this topic here in the coming days. So many manufacturers are taking themselves out of the game through unforced errors. Tech makers do so much harm unto themselves. Allow people to choose you!
Five Steps TiVo Must Take Now to Get Back in the DVR Game
I love TiVo. The actual, original TiVo -- not make believe kind that Comcast puts out. Problem is, I haven't used a proper TiVo in more than six years. We've been forced to use Comcast's inferior DVR, because we haven't really had a choice. Which is at the core of...
The Angry Fans of Lebron James and Apple: How Two Legends Hurt their Legacies
I think consumer electronics and sports are a lot alike: fans fight for their home teams / favorite devices, follow the latest news and developments intently, and interact with each other about the intricacies of their favorite device / team. As such, I found a good...
Video: The Microsoft Kin is What Happens When You Focus on 1,000 Things At Once
Stay focused. Put your energy into your core business. And apply at least twice as much energy into developing and executing powerful marketing as you put into product development.
Video: Your Products Are Great. Your Marketing Isn’t.
Distrust & Discomfort in Consumer Electronics
After all these years, consumers remain uncomfortable with technology. Decades ago, in the 1980s and 1990s, it made sense: computers were relatively new to most people. The the language was complex and scary. Hard drives and mother boards and megahertz and DOS and...