I'm constantly surprised when I come across a terrific consumer electronics device that is unknown in the mainstream. I shouldn't be, because the procession of excellent products that nobody knows about is endless. Good engineers are by almost by definition poor...

I'm not going to list what Apple did right with its iPad. Seth Godin covered that yesterday. Rather, I'd like to point out that Apple had another of its grand product launches -- this time of the new operating system for the iPhone, version 4.0. Again, Steve Jobs was...

Today, don't read me. Read Seth Godin's analysis on what Apple did right with the iPad launch. If you're in consumer electronics, there's no excuse for missing what one of our best marketing thinkers has to say about the the best marketing company in the world. I'll...

Every consumer electronics device and service has what I call "Wow Points." For example: Amazon.com's Prime membership costs $70 per year and you get free 2-day shipping and overnight shipping costs $4 per item. Wow. AT&T Uverse television service records four...

You know those Internet contests? The ones promising a chance to win an iPhone? These days, most self-respecting contests -- the ones that flash on the side of a Web page, or pop up in front of what you're reading -- are giving away iPads as the prize. Before the...

Don't look now, but Microsoft is marketing intelligently. Cnet reports that Microsoft will be distributing without cost -- that's right, for free! -- two versions of its new Microsoft Office 2010 suite. The online application, called Office Web Apps will work inside...

Guy Kawasaki in today's New York Times: “The first five million will be sold in a heartbeat. But let’s see: you can’t make a phone call with it, you can’t take a picture with it, and you have to buy content that before now you were not willing to pay for. That seems...

The iPhone had an easy argument to make with consumers: if you buy it, you'll be able to do a thousand things on it that you can't do on your current phone. Access to the iTunes store. Music downloads over the air. Incredible YouTube videos, full-screen. A...

I spent the last two days in Rhode Island where rains roared and roads flooded. Back home in Chicago now, the temperature is expected to reach into the mid 70s today, the first such warm day. In Lake Tahoe, California, late-season heavy snows forced ski resorts to...

You must keep innovating -- not just to attain more customers, but to keep the ones you already have. (Supporting sentences: Gravity pushes downwards. Doing nothing means you'll go backwards, because your competition will innovate. Unless you fight to keep them, your...