There's a lot of psychology in technology: Some consumers are afraid of high technology. You must overcome those fears. Many consumers are looking for positive reinforcement as a result of using your products. For example, will I feel good using this device? Will it...

Only one consumer electronics company today has consumer evangelists: Apple. Don't believe me? Disagree? Consider the survey just released by Web research firm Comscore. The company talked to over 2,000 Internet users "regarding their awareness, attitudes and opinions...

One of the rate-determining steps to creating consumer electronics evangelists is to have insight on how consumers use your devices. To that end, I advocate everyone in your senior leadership should talk to at least one consumer -- online, offline, email, phone,...

Too many consumer electronics makers perceive themselves in ways that don't align with reality. In the last couple of months, I've seen numerous examples of both of these situations: Unfounded Overconfidence: Significant players in the consumer electronics space...

A company called Crowd Science released a fascinating look at smart phone loyalty this week: They found that 40 percent of Blackberry users want an iPhone. And a third of Blackberry users would switch to an Android phone if they could. Most will not: about two-thirds...

Two important elements to consumer electronics messaging are simplicity and effectiveness. That is: Is your messaging easy to understand quickly? And is it powerful, using consumers' own words. Here is how to the two variables interact with each other: The X axis is...

To even begin the process of developing consumer evangelists, electronics makers must a relationship with their customers. The relationship must be based on trust and perceived value. Consumers must think they're getting far more for their money from you than your...

In an interview with Edge Magazine, Aaron Greenberg, Microsoft's director of product management provided insight on why he thinks the Xbox 360 has dramatically outperformed Sony's PlayStation 3: “We’ve just taken a different strategy. Sony bet on the physical disc,...

The Consumer Pricing Expectations Range (or CPER) is the cost which most consumers think various products should cost. They are trained by you, the manufacturers. Here's what it looks like: In the original post I discuss that one company, Apple, has been able to...

Before sending a press release to the media, ask someone who isn't a colleague if it's interesting -- a friend, family member, or, best of all, a friend in the media. ("If you got this release, would you report on it?") (Supporting sentences: So many press releases...