Latest Articles
Latest Articles
2016 Revenue Growth Webinar with Alex Goldfayn
Alex Goldfayn's complete 60-minute webinar on growing sales in 2016. https://www.youtube.com/watch?v=4q-LGvx2OKI
How to Uncommoditize
https://www.youtube.com/watch?v=s2fC74GoyQU Alex Goldfayn discusses how to uncommoditize your company. Focus on and talk about your relationships and your value which makes the relationship. Read Alex's new book, The Revenue Growth Habit -- selected as the...
5 Simple Steps To Planning A Successful 2016
Happy new year. First, I hope you'll join me at my free 2016 Revenue Growth Webinar, which I'm hosting live tomorrow at 11AM central time. Register here, and below, where you'll find more details. Here is my planning process to prepare for a new year: 1. I review what...
10 Questions for 2016 Revenue Growth
Here are 10 questions to consider as you plan your priorities for 2016: 1. What's your lowest-hanging fruit for revenue growth? The answer can consist of certain products or services to focus more on, or certain actions that you can take to sell more of them. 2. Who...
How Much Of Your Business Do We Have?
I work closely with 18 to 24 clients per year. About a dozen are new clients, working on their revenue growth breakthrough project, and the rest are doing momentum work which consists of cementing habits and developing even more revenue growth approaches. Because I'm...
The Simple Definition of Marketing By Alex Goldfayn
https://youtu.be/glnz6qIrij0 http://amzn.com/1119084067 -- Buy Alex's award-winning new book here. Just selected Sales Book of the Year by 800-CEO-Read! This video details Alex Goldfayn's simple definition of marketing. Marketing is systematically communicating your...
What Do People Believe Inside Your Company?
Henry Ford said "whether you believe you can, or you believe you can't, you're right."Which is to say, if you believe you're hugely helpful to your customers when you pick up the phone, you're right. But if you believe you're bothering them, imposing, intruding,...
Perseverance in Revenue Growth
https://www.youtube.com/watch?v=K-et9-6OkGs Why "no" doesn't mean no, and the incredible importance of persistence and perseverance in revenue growth. Success is often one additional step away when we stop and give up! The Evangelist Marketing Institute is a...
Include Prospects in Your Regular Communications
I was teaching a client workshop recently, and I asked the 70 customer-facing people in the room what percentage of their sales go to existing customer. The answer: over 95%. Don't forget about selling to prospects, who you're not currently doing business with. We...
Why Your Customers’ Feelings Matter
In nearly every project I do with clients, I interview their customers to understand how they think and talk about my clients -- which are usually manufacturers, distributors or service providers. This gives us powerful testimonials to use to (1) grow business and (2)...