Latest Articles
Latest Articles
Revenue Growth Actions
Here are a half-dozen marketing activities for revenue growth: 1. Conduct 10-15 minutes phone calls with customers to understand their thoughts and feelings about your products and services. You're looking to emotionalize and quantify their experience with you. 2....
The Fastest Way To Decrease Entrepreneurial Stress
A wonderful article from Inc. Magazine came to my attention recently. It captures in precise detail the stress and anxiety that often comes with entrepreneurship. (Thanks to my friend and highly successful fellow entrepreneur Mike Maddock for bringing it to my...
Our Duty to Market
The next time you find yourself hesitating to market; or procrastinating on communicating your value; or avoiding picking up the phone to speak to a buyer, consider the following: Whether you're religious or not, you will probably agree with me that we're here to help...
NBC News Didn’t Need To Guess At Its Website Redesign
NBC News recently redesigned its website, going from its long-time layout to a drastically new, modern, Microsoft Windows tile-like design. (Ironic, since the NBC News web site recently parted ways with Microsoft and put an end to its MSNBC brand. Ironic also because...
Marketing You Enjoy
I love doing speeches and workshops, and I'm very good at them, so I've turned them into one of my top marketing activities (it helps that speaking generates a lot of business for me as well). I enjoy good meals, great wines, and fine cigars, so I've been known to...
Relief Usually Comes
When I was in Napa Valley a couple of weeks ago, there was great drought. Hills and vineyards that were supposed to be green were brown, yellow and dusty. We toured a number of small, family-owned wineries. Some were panicked. Some said they wouldn't harvest any...
Impatience, Anger, Value
Buyers can feel our impatience. They recoil at our anger. If we market too aggressively, focusing on the sale instead of the value -- instead of how we can help people -- our odds for revenue growth suffer. Our job, in our marketing, is to demonstrate, as dramatically...
Adjectives
Here are a dozen adjectives and adverbs to use in your marketing messaging. Dramatic Significant Fast Immediate Incredible Extremely Extraordinary Considerable Substantial Exciting Surprising Exceedingly Don't just tell your market you do. Rather, tell buyers how you...
Generating Fast Revenue
If fast revenue is the goal, here’s my recipe: Make a list of as many current and former customers as you can. Fifty, 100, whatever, as long as you do this in one sitting, as quickly as possible. Max time investment: 1 hour. Start with existing customers. Call them....
Targeting Testimonials To Prospects
Do you have testimonials for your products or services? Do you make it a point to gather them? If so, what do you do with them? If nobody sees them, they're pretty much pointless. The best thing to do with testimonials is to target them to prospects. Get them in front...