Latest Articles
Latest Articles
Marketing Is Asking The Prospect To Take Small Steps Towards You
Marketing isn't a yes/no proposition. We are communicating and demonstrating our value to prospective customers. Here's how our product can improve your life. Here are three ways our service can increase your productivity and profits. The purpose of each communication...
Self-Limiting Beliefs
Self-limiting beliefs cannot be edited, adjusted or changed. The only thing you can do with limiting beliefs is to replace them. For example: "I don't want to impose on the prospective customer" cannot be changed to "I must call this customer." That wouldn't work. The...
Growth Thoughts for The Weekend
Your products or services improve people's lives. You make companies more profitable, and individuals more productive. You're here to help people. As many people as possible. Your customers actually find your extremely valuable and speak about it incredibly positively...
The Weight of the Unfinished Task
I'm reading a good book on personal productivity and focus called Managing Your Day-To-Day. It's basically a series of articles by thought-leaders on those topics, including Godin, Babuta, and many others. If you know anything about my work, you know I advocate...
The Physics of Marketing
One of the key issues that came up at last week's Marketing Summit was the physics of regularly taking small actions that communicate your value to the world. The idea is to execute marketing action daily -- even if it's only for a few minutes -- because an object in...
Seven Trends for Marketing In 2014
I detailed the following seven trends at yesterday's Marketing Summit, which more than 50 people attended. (See photo below.) 1. The stock market will continue set records — several times — and companies will have cash to spend. This is critical for associations and...
The 8 Action Rules of Marketing
1. Don't overplan marketing. When you have something of value to communicate, do so. 2. Ready - Fire - Aim. Assess results, make adjustments, improve the communication, or simply abandon it and move on to something else. 3. It is far more productive to execute...
8 Thoughts To Repeat In Order To Market Better, And Grow Your Business
Here are eight thoughts to repeat to yourself in order to improve your marketing: 1. My products and services truly help people. 2. I am not bothering people when I communicate my value to them. Rather, I am exposing them to my tremendous value. 3. I am here to help...
For Revenue Growth, Improve Marketing, Not Products & Services
More than 20,000 people read this newsletter every week. For nearly every one of you, the following statement is universally true: your products and services are more than good enough to generate significantly more revenue than they're generating today. Simply, if...
The Holiday Zoom-Out: 13 Planning Questions To Catalyze Your Growth In The New Year
First, happy Thanksgiving, from my family to yours. Second, this time of year gives us a wonderful opportunity to extract ourselves from the daily minutia muck we trudge through every day in our work, zoom out, and consider the big picture. As 2013 winds down and...