Latest Articles
Latest Articles
Guessing From A Conference Room
If you aren't talking to customers, you are guessing from a conference room. If you aren't understanding their thinking, their wants, the value they perceive they get from you, you are guessing from conference room. There are only two options: talking to customers,...
Am I Taking Action?
Here's a simple reminder about making sure you are building your action habit, as per yesterday's post and newsletter: Ask yourself periodically throughout the day, "Am I taking action?" I have a little sticky note on the bottom of my monitor (the only one sticky I...
Action!
One behavior separates my most successful clients from the pack -- and this applies to the publicly traded and the startups alike: Action. My most successful clients simply take more action. They have an action habit. They execute. They think big, plan aggressively,...
Build Your Action Habit
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Why “Pitching” The Media Doesn’t Work
Pitching the media doesn't work. That's because you're sending unhelpful press releases to thousands of media members at a time. You don't know their audiences. You don't know their interests. You don't know them. Instead of pitching, build relationships with the...
How to Develop PR Relationships with Journalists
The best, fastest, and most successful way to get your pitches placed with journalists and bloggers is to build relationships with them. The best, fastest and most successful way to build relationships with the media is to send them value, one-on-one, that is of...
Three Steps to A Marketing Breakdown — And How to Prevent It
Things can be going great. You have momentum. Your marketing is generating attention. People are buying from you. The Web site is busy. And then -- it happens almost always, to almost everyone -- things start to slow down. Momentum slips away. Suddenly, all that...
Focus, Simplicity, Activity!
Here are the three characteristics that my projects most often result in. It's no accident that these three elements lead to a rapid increase in marketing success and new revenue for my clients (from small companies to mid-markets to publicly traded multi-nationals):...
Focus, Simplicity, Activity!
Here are the three characteristics that my projects most often result in. It's no accident that these three elements lead to a rapid increase in marketing success and new revenue for my clients (from small companies to mid-markets to publicly traded multi-nationals):...