Latest Articles
Latest Articles
10 Marketing Bees
Here are 10 marketing bees for your weekend: Be simple. Be bold. Be constantly communicating. Be focused on emotion. Be talking to your customers. Be relationship building. Be relentless. Be list building. Be taking action. Be leading, instead of...
Five Small Business Marketing Problems — And Solutions
Here are the most common marketing problems I see with small business clients: Problem 1: No Focus. Small companies have a difficult time selecting just one or two products or services to focus on. Similarly, marketing activity tends to be scattered, because people...
Best Buy’s Great Strategy & Marketing Lesson For Us
Best Buy, the once mighty retailing giant, is suffering. From a market valuation perspective, it's shrinking before our eyes. The company is in turmoil for a lot of reasons, but I can boil them all down to a single major reason which is, simply, the great strategy and...
Cutting the Cord on Comcast
I just got off the phone with Comcast, my cable TV and internet provider. For the last several years, we have been playing the "call every six months" game. You know the one: get a decent price that lasts for just six months, and then call again when it shoots up....
If Not You, Who?
One of my 11 major rules for powerful marketing is that your language needs to be shameless. Your communication must be bold. The way you speak about your products or services needs to be confident, aggressive and strong. The opposite of this is typical marketing:...
If Not You, Who?
One of my 11 major rules for powerful marketing is that your language needs to be shameless. Your communication must be bold. The way you speak about your products or services needs to be confident, aggressive and strong. The opposite of this is typical marketing:...
Messaging Thought for the Weekend
This weekend, ask yourself: "What would my friends or family say they love about my product or service?" Or... "How would I explain my product or service to get my family excited about it?" On Monday, bring the answer into work and incorporate it into your...
The Magic Formula for Successful Marketing
Here's one simple but magic formula for successful marketing: [Big thinking for shameless language and creative execution + Simple messaging focused on value and life improvement impact] * [A good, long list of prospective customers + Relentless communication to that...
Hone Your Craft
You don't create good marketing without practice. So take some time -- even if only five minute every day -- and rewrite some of your messaging. Make it emotional, simple, powerful, lifestyle (or business value) focused. Make it compelling, fascinating, relevant and...
Three Ways to Increase Your Marketing Productivity
Here are three quick ways in improve your marketing effectiveness: Have a large list of customers and prospects. Over 10,000 is ideal. Communicate with these folks as a group, pulling them to you. Have a smaller list of target prospects, say 50 to 100. Communicate...