Latest Articles
Latest Articles
A Selective Product and Service Strategy is a Rate-Determining Step to Success
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email address is never shared, with anybody, for any reason....
Product Strategy & Selectivity
Last year, Cisco acquired one of the most popular products on the planet, the Flip digital camcorder for $590 million and promptly killed the product. In 2010, HP bought Palm for $1.2 billion and pulled the plug on it. Last year, RIM released the Playbook tablet and...
Microsoft’s First Quarterly Loss is due in Large Part to a Lack of Focus
Microsoft announced its first-ever quarterly loss. There are lots of reasons for this, but I think the biggest one is focus. This quarter, Microsoft announced its new Surface tablet, to compete with Apple and the Android tablets. Earlier this year, Microsoft acquired...
Zooming Out: How A Highly Selective Product or Service Strategy Determines Your Success
Let's zoom out. I talk a lot about marketing your product or service once they are launched, available for the world to come, purchase, and take advantage of your value. But as there's one decision that has an even greater impact on your success: your product and...
A Riddle For You
What's incredibly difficult to attain, simple to lose, and one of the rarest commodities in business? Not revenue. That's easy compared to this. Not good talent. Some more hints: This particular business discipline is completely within our control. And if you have it,...
Aggression in Marketing, Elegance in Sales
Here's a proven formula for success: Market aggressively, but sell elegantly. On the marketing side, this means you should communicate relentlessly, aggressively build lists of customers and prospective customers, simplify to the void, use emotional language,...
The New Evangelist Marketing Podcast Series
I'm launching the new Evangelist Marketing Podcast Series today. It'll consist of short audio pieces (always less than 3 minutes), added once or twice each week, and posted here, and, soon, available for subscription on iTunes and other podcast sites. Here is the...
Focus in Marketing, From Macro to Micro
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email address is never shared, with anybody, for any reason....
Focus
One of the most important ingredients in good marketing is focus. From macro to micro, here are the components: Organizational Focus: The company knows what its strengths are develops them. It's always easier to develop your strengths than try to overcome weaknesses....
Focus!
One of the most important ingredients in good marketing is focus. From macro to micro, here are the components: Organizational Focus: The company knows what its strengths are develops them. It's always easier to develop your strengths than try to overcome weaknesses....