Latest Articles
Latest Articles
There is No Magic Bullet. There is No Secret. Good Marketing is About Hard Work.
Sometimes people ask me what's the secret to good marketing? My answer surprises them: There isn't one. There is no secret. There is no magic bullet. There is no overnight success in marketing. There is only effort, persistence, and doing the right things repeatedly,...
Five Reasons Amazon Should Stay Out of the Smartphone Market — My New Column on Mashable
Read my new column on Mashable, titled "Five Reasons Amazon Should Stay Out of the Smartphone Market." Here is the beginning: Word is, Amazon is making a smartphone. Dell tried to make a smartphone once. So did Hewlett Packard. Palm made some smartphones as well, and,...
10 Reasons Why The Most Powerful Messaging Begins With Customer Interviews
I work with Fortune 500 companies and startups, CEOs, CMOs and founders. One methodology that's a part of nearly every project I engage in, regardless of the size of the company, is qualitative customer interviews. There are myriad benefits to speaking with your...
9 Questions for Marketing Improvement
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email address is never...
9 Questions for Marketing Improvement
Here are nine questions you can ask yourself, your colleagues and your customers to quickly and dramatically improve your marketing: Questions to ask yourself: 1. Do I understand the emotional impact of my product or service on customers? 2. Am I communicating this...
Good Marketing in 10 Minutes or Less
Good marketing need not take weeks or months. In fact, you can create powerful marketing results in 10 minutes per day. There is no reason every executive and mid-level person in your company couldn't execute one of these marketing activities daily: Call one customer...
Good Marketing in 10 Minutes or Less
Good marketing need not take weeks or months. In fact, you can create powerful marketing results in 10 minutes per day. There is no reason every executive and mid-level person in your company couldn't execute one of these marketing activities daily: Call one...
Early Adopters, Fan boys and Mainstream Customers
The Evangelist Marketing Minute is my weekly newsletter. It's a thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email address is never shared, with anybody,...
Early Adopters & Mainstream Customers
I was meeting with a top Motorola marketing executive last week, and he was telling me about the company's "fan boys" and how important they were. I call these customers early adopters, and here's my best possible advice about them: avoid them. Don't market to them....
You’re In The Life Improvement Business
You're not in the technology business. You're not in the real estate business. You're not in the accounting, law, medical, hair care or retail business. You are in the life-improvement business. On the business-to-business side, you are not in the CRM business. You...