Latest Articles
Latest Articles
Top Ten Problems with Microsoft’s New Tablet Introduction
Of the many problems with Microsoft introducing its new Surface tablet this week, here are the top ten: A large percentage of the market has already made their tablet OS / brand decision, and it will be exceedingly difficult to get them to switch. They're loyal. There...
How to Emulate Apple’s Marketing Characteristics
The Evangelist Marketing Minute is my weekly newsletter. It's a thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email address is never shared, with anybody,...
Characteristics Of Apple’s Marketing
Apple introduced its new Retina display Macbook Pro laptop last week, and it was prominently covered by nearly every news organization in America. A laptop, with nearly as much coverage as a new iPhone. How? Why? Here's four key characteristics of Apple's marketing...
Characteristics Of Apple’s Marketing
Apple introduced its new Retina display Macbook Pro laptop last week, and it was prominently covered by nearly every news organization in America. A laptop, with nearly as much coverage as a new iPhone. How? Why? Here's four key characteristics of Apple's marketing...
AT&T’s Special “Thank You”
I advocate to my clients that they build a long list of customers and prospective customers and then communicate directly, providing as much value as possible in the form of content, education and discounts. I've developed extremely effective processes for this over...
Observations from Silicon Valley
I spent last week in Silicon Valley, as I do about once each month, meeting with clients. I spent time with some of the best-known brands in the world, as well as startups. Some observations: Most products and services are much better than the marketing that promotes...
Observations from Silicon Valley
I spent last week in Silicon Valley, as I do about once each month, meeting with clients. I spent time with some of the best-known brands in the world, as well as startups. Some observations: Most products and services are much better than the marketing that promotes...
Turn Up Your Volume
Most of the companies I consult to aren't nearly aggressive enough in the volume of their communications. That is: Frequency: They don't communicate directly with customers and prospects enough. Confidence: Most companies' customers speak more positively of them than...
Marketing Over Venture Capital
A lot of small companies have been contacting me for help lately, many of them start-ups. Nearly every one is venture funded, or seeking it. I met with a start-up CEO the other day, and he asked me the perfect question: "Do you think we should seek funding?" I told...
Facebook Has a Marketing Problem
With Facebook's stock price in a relentless nosedive, there has been a lot of talk lately about where the company will generate additional revenue. It probably won't be advertising, with big companies realizing people don't buy cars or TVs or gadgets based on those...