Latest Articles
Latest Articles
Strategies & Assessments
I find that holidays and long weekends are wonderful times to assess plans and strategy, and today is ideal: we are five months into the calendar year, which means that there's plenty of time to implement new techniques, and see the results. Consider: Are you thinking...
Strategies & Assessments
I find that holidays and long weekends are wonderful times to assess plans and strategy, and today is ideal: we are five months into the calendar year, which means that there's plenty of time to implement new techniques, and see the results. Consider: Are you thinking...
Persevere
Here's a thought for the long Memorial Day weekend: If it doesn't work, ask why. If it worked once, but then stopped, go back through every success and every failure, and try to understand what the differences were between the two. If you fail, regroup. Reenergize....
Message Before Platform
The problem with most social media "strategies," and even most public relations approaches, is that they are platform activities being executed before the message has been perfected. Good marketing is saying the right things from the right places. Most companies are...
Why Facebook Advertising Doesn’t Pay Off For Most Companies
So many companies rush to Facebook. They spend a lot of money to "engage in the conversation" with their base. They pay for ads. They hire youthful social media managers, and they engage agencies to run their social media outreach. Here's the problem: Facebook is just...
How Marketing Affects Stock Price
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers technology marketing, branding, positioning, language, and public relations. Your email address is never shared, with anybody, for any...
The Direct Correlation Between Stock Price & Marketing
Consider these stock prices: Apple in 2000: $23 | Today: $566 Amazon in 2000: $30 | Today: $228 Microsoft in 2000: $58 | Today: $31 Netflix in July 2011: $295 | Today: $77 What lesson do these numbers teach? That consumer excitement -- which we create through...
Message Before Platform
The problem with most social media "strategies," and even most public relations approaches, is that they are platform activities being executed before the message has been perfected. Good marketing is saying the right things from the right places. Most companies are...
Why Microsoft Is Being Left in The Dust
My new Mashable column was posted this morning. It begins this way: There are now a number of companies — Apple, Google,Amazon, and others — that have Microsoft in their rear-view mirrors, disappearing quickly on the horizon in a cloud of dust. That kick of dust in...
Start A Lot
Starting is often the biggest hurdle in getting things done. Once you start writing the email, you usually finish it. Once you begin to exercise, you'll complete it. Similarly, once you start making calls you're not eager to make, or start on the work task that you've...