Latest Articles
Latest Articles
Be the Disruptor
This Week's Launching Point: AT&T’s CEO had this to say at a conference last week, and it was published widely on the Internet. “You lie awake at night worrying about what is that which will disrupt your business model. Apple iMessage is a classic example. If...
Be The Disruptor
AT&T's CEO, Randall Stephenson, had this to say this week: “You lie awake at night worrying about what is that which will disrupt your business model. Apple iMessage is a classic example. If you’re using iMessage, you’re not using one of our messaging services,...
What New Learning Will You Implement Today?
My friend Aviv Shahar brought this fascinating lesson to my attention: the magic number for implementing new learning is 24 hours. If it gets beyond that, normal life begins to get in the way. So...When you read an article you find helpful, hear a good speaker, watch...
Making Halftime (Marketing) Adjustments
I'm a big sports fan -- living and dying with each of the Chicago Bears, Bulls, and Cubs. I was at the Bulls playoff game last night against the Philadelphia 76s. It was an emotional night as our best player, Derrick Rose, had severely injured his knee at the end of...
Microsoft’s Acquisitions Are Not a Shortcut to Innovation
Microsoft purchased an 18 percent share in Barnes & Noble's Nook business for over $600 million this week. Of course, that's after buying Yahoo's search business in 2009. And billions more to partner with Nokia to put Windows software onto its phones. And another...
Great Marketing is Affordable — Will You Do The Work?
There is a misperception that powerful, effective marketing costs millions of dollars. It need not and does not. Great marketing is: Deeply understanding your customers. Creating language based on your market's experiences, wishes and words. Distributing that language...
Thrill One Customer At a Time
The week after the iPad 2 came out, one customer had to make a return after waiting in line all night. There was a yellow sticky on the returned iPad that said, simply, "Wife said no." News of this return got to Apple's executives, and a short time later, a box showed...
Thrill One Customer At a Time
The week after the iPad 2 came out, one customer had to make a return after waiting in line all night. There was a yellow sticky on the returned iPad that said, simply, "Wife said no." News of this return got to Apple's executives, and a short time later, a box...
How to Create Customer Evangelists
My new Mashable column covers the three most critical steps to creating customer evangelists for your company: When you have evangelists for your product or service, you have the best possible kind of customer. Your evangelists are passionate, loyal, and thrilled to...
Thrill One Customer at a Time, Like Apple
A story, and some valuable lessons: Last summer, my two-year-old son ran into the shallow end of a pool. There was no time to think, so I ran after him. My iPhone was in my pocket. It drowned. And permanently. Neither blow dryer nor rice-and-baggie trick would save...