How many times have you been talking with a customer, and hear this: “I didn’t know you do that!”

Just because you’ve told a customer what you do, doesn’t mean they’re consciously aware of it.

Which means, they may be very happy with your work. They may need the other products or services you can provide. If they’re a good customer of yours, they’d like to buy it from you, and you would like to sell it to them. But they can’t buy it, because they don’t know you provide it. Even if you’ve already told them!

In revenue growth, quantity of communication trumps quality of communication (your communication need not be perfect, it merely needs to be helpful). The more that people hear from you, the more they buy from you. The opposite is also true: the less people hear from you, the less they buy. Customers never buy more when we communicate less.

So, to grow revenue, we must consistently, systematically, intentionally tell people what they can buy from us, and how they will be improved as a result.

What will you communicate today? And to whom?

The Evangelist Marketing Institute is a revenue growth consultancy specializing in aggressive sales growth for closely-held companies. If you’d like to discuss growing your business quickly and easily, please call Alex Goldfayn directly at 847-459-6322, or email at alex[at]evangelistmktg[.]com

My new book, The Revenue Growth Habit, has been selected one of the five best sales books of the year by 800-CEO-Read. I’m appreciative of the honor. You can buy it on Amazon here.