The best marketing is simple marketing.

This means:

• Simplify your product or service. That is, determine its top two or three value points to customers and talk mostly about those. How do you determine them? Ask your customers.
• Simplify your language:
  • Use simpler words.
  • Use simpler words.
  • Avoid technology, or process. Focus only on value.
• Simplify the platforms from which you communicate your language.
• Simplify (while increasing) your customer interactions.
• Simplify your marketing workflow:
  • Less meetings.
  • Less wondering (and wandering).
  • More execution.

Once you simplify things, do it again. And again. And another round.

Simplify until you can’t simplify any more.

That’s simplifying to the void.