by Alex Goldfayn | Oct 19, 2015 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, One-To-Many Communications
I was doing a keynote and workshop last week for a large distributor client with hundreds of locations. After my sessions, a young salesman took one of my techniques (details below) and immediately applied it to a customer. Within a minute, he closed new business....
by Alex Goldfayn | Oct 15, 2015 | Blog, Marketing For Revenue Growth, Revenue Growth Video Series
Today’s episode focuses on why it’s critical to market even to existing customers, so that they stay with you long term. Existing customers won’t be there forever unless you remind them of why they chose you in the first place. Competition is...
by Alex Goldfayn | Oct 12, 2015 | Blog, Evangelist Marketing Minute Newsletter, Gratitude, Plan Your Sales
I’ve spent the last week in Palm Beach, first at a conference and then with my family over the weekend. Every morning, I was one of the first on the beach, watching the sun rise. With my six-year-old kids, these were some magical moments. We got to talk about...
by Alex Goldfayn | Oct 8, 2015 | Blog, Revenue Growth Video Series, Testimonials, Videos
Today’s video is about why customers call with complaints, not compliments, and how we have to get the good stuff. It’s about why we must proactively ask for testimonials, and why they don’t come in on their own. People naturally tend to complain...
by Alex Goldfayn | Oct 5, 2015 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth
Study after study finds that happiness leads to success, not the other way around. Happy people succeed more. In fact, the most successful people I know go out of their way to actively look for things to be grateful and happy about. (There are many books about this,...
