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Alex Goldfayn
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Memorial Day

by Alex Goldfayn | May 25, 2015 | Blog, Evangelist Marketing Minute Newsletter, Gratitude

This newsletter has readers from across more than 40 countries. Please bear me with today, Memorial Day, as I talk about my country. As many people know, I was born in Ukraine, which was a part of the Soviet Union back then. My 26-year-old dad risked everything by...

What Do You Sell That Customers Would Happily Add on to Their Purchases?

by Alex Goldfayn | May 18, 2015 | Asking For The Business, Blog, Evangelist Marketing Minute Newsletter, Proactive Selling

I was buying a cup of coffee at the Minneapolis airport, and the young lady ringing me up asked if I’d like a bottle of water with my coffee. I’ve purchased thousands of cups of coffee in my life, hundreds in airports, and nobody has ever asked me that...
Communicate Your Value To Customers Even More Than To Prospects

Communicate Your Value To Customers Even More Than To Prospects

by Alex Goldfayn | May 11, 2015 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter

I’ve been working with a quite a few organizations which, once they make a sale, tend to retain those customers for years. These annuity businesses then move on to delivering the products or services, and continuing to sell to prospects elsewhere. This is...

The Power of Perseverance

by Alex Goldfayn | May 4, 2015 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales

When our kids were born six years ago, we planted two maple trees in our backyard. We moved homes in January and planned to take the trees with us. They’re important to us, and have huge sentimental value. Over the years, each child claimed one tree as their...

Modesty Has No Place in Marketing or Revenue Growth

by Alex Goldfayn | Apr 27, 2015 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter

Tell people what they can buy from you, because if you don’t, they can’t buy it. Communicate how people will be improved when they work with you, instead of, say, the competition, because if you don’t tell them, they won’t know. Modesty has no...
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