by Alex Goldfayn | Nov 8, 2013 | Blog, Plan Your Sales
If you want to grow your business, grow your lists. In my experience with clients, if your list isn’t growing, your revenue probably isn’t either. You need the following fields: Name Company Job Title Physical Address Phone number Email address Company Web...
by Alex Goldfayn | Nov 6, 2013 | Blog, Fear, Mindset
The difference between where you’re at today and where you want to go is mindset. You can’t out-market your mindset. That is, if you believe you’re a social media expert; or an accountant; or a real estate agent, that is what you will market....
by Alex Goldfayn | Nov 5, 2013 | Blog, Focus On Your Value
When you’re selling to higher level executives at large companies (the publicly traded, or the very large private firms), keep in mind that their priorities are much different than your own. For example: They work hard to not draw attention to themselves. They...
by Alex Goldfayn | Nov 4, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
I’ve been codifying my 15-Minute Marketing Plan for my next book, and I wanted to share some of the major elements with you. To grow revenue, we must market. To market, we must take action. New marketing action, I’ve learned over the years, is most...
by Alex Goldfayn | Nov 3, 2013 | Blog, Uncategorized
Here’s a new review on the Huffington Post, of my book, Evangelist Marketing. Thanks to Dorie Clark for writing.