You Can’t Out-Market Your Mindset

The difference between where you’re at today and where you want to go is mindset. You can’t out-market your mindset. That is, if you believe you’re a social media expert; or an accountant; or a real estate agent, that is what you will market....

The Executive Sale

When you’re selling to higher level executives at large companies (the publicly traded, or the very large private firms), keep in mind that their priorities are much different than your own. For example: They work hard to not draw attention to themselves. They...