by Alex Goldfayn | Jan 3, 2022 | Blog, Newsletter
For about two years I have been working on selling a revenue growth project to a large, several-hundred-million-dollar distributor. This fall, after two years of talking, we finally got a meeting together with the president and two sales leaders. It went very well....
by Alex Goldfayn | Dec 20, 2021 | Blog, Newsletter
My last newsletter mailing of the year is for owners, executives, managers, and leaders of sales teams. Here are the approaches you can implement in 2022 to create systematic, organic, predictable sales growth. These will seem annoyingly simple to you, and...
by Alex Goldfayn | Dec 13, 2021 | Blog, Newsletter
Here is a comment a client shared with me today, during a discussion about about placing testimonials throughout their website: “We thought about this and decided not to do because we didn’t want our competition stealing our customers.” This was my...
by Alex Goldfayn | Dec 6, 2021 | Blog, Newsletter
Sell With Silence By Alex Goldfayn Sales is an interaction of asking questions and allowing customers to answer them. Unfortunately, all too often, we salespeople don’t wait long enough to let the customer answer. Instead, get in their way. Don’t let your...
by Alex Goldfayn | Nov 29, 2021 | Blog, Newsletter
What Customers Think When Salespeople Don’t Call By Alex Goldfayn When we don’t call our customers proactively, to check in on them, to ask what they are working on and what we can help with, here is how they perceive it: You don’t care enough to...
