by Alex Goldfayn | May 10, 2021 | Blog, Mindset, Newsletter
1. Simple is always better. The simplest solution is always the best one, and so is the simplest sale. If your process requires five phone calls, try it in three or four. If you’re using 20 slides, how can you simplify to 10 or 12? Simplify to void, which means...
by Alex Goldfayn | May 3, 2021 | Blog, Newsletter
A proactive sales phone call is defined as calling a customer or prospect when nothing is wrong. Because nearly every other call your customers get revolves around a problem for them to fix, or an urgency for them to react to. The purpose of these proactive calls is...
by Alex Goldfayn | Apr 19, 2021 | Blog, Newsletter
Never end a phone call unless you know what the next step is. I call these pivots to the sale, or, if you’re not at that point yet, pivots to the next commitment. Always pivot to the sale or next commitment, on every call. Because unless you clarify specifically...
by Alex Goldfayn | Apr 12, 2021 | Blog, Mindset, Newsletter
Winston Churchill said “success is going from failure to failure without losing your enthusiasm.” First, this is a rich, complex and profound observation on life in just 11 words. These are the words of a genius. Second, Churchill’s statement applies...
by Alex Goldfayn | Apr 5, 2021 | Blog
There’s a lively conversation happening on my LinkedIn post today — a poll — about the role of cold calling in the future. Many state that there is simply no need to cold call people, with so much information available to us via powerful resources...
