by Alex Goldfayn | Oct 15, 2018 | Blog, Evangelist Marketing Minute Newsletter
Last week I was doing the first of four revenue growth kick-off workshops for a large client, and we did a striking exercise. On a slide, I put the words of my client’s customers, whom I interviewed in the months leading up to the session. These included: wonderful;...
by Alex Goldfayn | Oct 15, 2018 | Blog
Last week I was doing the first of four revenue growth kick-off workshops for a large client, and we did a striking exercise. On a slide, I put the words of my client’s customers, whom I interviewed in the months leading up to the session. These included: wonderful;...
by Alex Goldfayn | Oct 8, 2018 | Blog, Evangelist Marketing Minute Newsletter
We humans mostly behave according to our fears. That is, salespeople do what we can to avoid rejection because that is our great fear. So, most of us will usually email instead of call. Most of us tend to shy away from asking for referrals, or testimonials, or...
by Alex Goldfayn | Oct 1, 2018 | Blog, Evangelist Marketing Minute Newsletter
In this last quarter of the year, you can double your sales. If you want to. And if you think you can. Because if you want to, and if you think you can, you will actually do the work that sales growth requires. Because that work is the “secret” to selling more....
by Alex Goldfayn | Sep 24, 2018 | Blog, Evangelist Marketing Minute Newsletter
Right now, as you read this, your customers are buying things from the competition which they could be buying from you. They would like to buy them from you. That’s why they’ve been with you for so long. You provide them with great value. They appreciate you. Also,...
