by Alex Goldfayn | Sep 20, 2016 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth
At my Revenue Growth Summit 10 days ago, I gave everyone a canister of vanilla pecan cookies. Printed on the outside, in large letters, was “Pivot to the Sale!” Every time the 55 or so attendees ask for the business, I advised them to eat a cookie....
by Alex Goldfayn | Sep 18, 2016 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Video Series
Alex Goldfayn discusses how revenue growth requires two parallel tracks of communication, 1-on-1 and...
by Alex Goldfayn | Sep 12, 2016 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth, Measure Of Sales Success
The media and political environment will continue to be negative. The media is encouraged to make you feel terrible. The politicians do so and make themselves the answer to all your problems. In this environment, your customers will be more attracted to positivity...
by Alex Goldfayn | Sep 5, 2016 | Blog, Evangelist Marketing Minute Newsletter, Systematizing Revenue Growth
The more that people hear from us, the more they buy from us. Here are comprehensive lists of communication delivery vehicles (the how), content (the what), and targets (the who). I know there are others, but my list is created with a single purpose for my clients:...
by Alex Goldfayn | Aug 30, 2016 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, Plan Your Sales
It’s August 29. There are 17 weeks to go until the end of the year. Let’s subtract two weeks for holidays and vacation time, which puts us at 15 weeks, or 75 weekdays. In revenue growth, quantity trumps quality. The more that people hear from you, the more...
