by Alex Goldfayn | Apr 22, 2020 | Blog, Videos
Many of the questions I’m receiving over the last week or so is “when is it appropriate to start selling to my customers?” The answer is right now! They need you now. Not in a week or two. They need your value today. They need your help. Don’t...
by Alex Goldfayn | Apr 20, 2020 | Blog, Videos
The difficult environment we find ourselves in is temporary. The thing will return to more normal. Not necessarily the same normal we had before for many years. But they will become more normal, and we should all think, plan, and behave accordingly. I know it can be...
by Alex Goldfayn | Mar 9, 2020 | Blog
I was on the treadmill today with the TV on around the time of our stock market’s opening bell. As I flipped from one news channel to another, here are photos from my phone: The media loves a train wreck. The media loves to scare us. It brings eyeballs. And...
by Alex Goldfayn | Mar 2, 2020 | Blog
This piece is longer than my usual newsletters, but we are not in usual times. I hope you’ll find this useful. First, be calm. Your customers are panicking. Your competition is panicking. But the world is not ending. It is being challenged. It is going through...
by Alex Goldfayn | Feb 24, 2020 | Blog
Now more than ever, it’s important to be present and predictable. Customers are under incredible stress. Just glance at the news: the markets are falling, and the virus is spreading. We must be the island of peace in the stress storm our customers are operating in....
by Alex Goldfayn | Feb 17, 2020 | Blog
I just submitted a new book manuscript to my publisher Wiley. It comes out this summer. Because I run a busy consulting practice solo, I write these books quickly, and this period of time is intense. The client’s work and writing are the dominant activities. Not...
