by Alex Goldfayn | Jan 12, 2021 | Communications Is The Key To Selling More
Every time you make a cold call this week, remind yourself of this one simple truth: there are people out there who need what you sell and who want to speak to you today. Yes some might not answer. Yes some might not want to talk. Yes some might hang up on you. But...
by Alex Goldfayn | Jul 8, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Video Series
Alex Goldfayn discusses options for WHERE to communicate, HOW to communicate it, and to WHOM....
by Alex Goldfayn | May 22, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, Measure Of Sales Success, Proactive Selling
I was doing a half-day revenue growth workshop on Saturday for a client, and there was a fascinating comment from a new employee. He used to work for a customer of my client’s, before taking a job with my client’s firm. We were talking about calling customers on the...
by Alex Goldfayn | Apr 19, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, Testimonials
Why do your customers buy from you? Almost certainly, they can buy what they buy from you elsewhere. So why do they come to you? Do you know? Have you asked them? I know what the answer is: They don’t buy from you because of your amazing product. It’s probably...
by Alex Goldfayn | Mar 13, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, The Amazing Telephone
Salespeople spend an average of four to five hours per week on the phone. Out of a 40 or 45-hour workweek. In my work with clients, we increase first to eight hours, then 12, then 16. Guess what sales do when phone time doubles, or triples, or quadruples? But...
by Alex Goldfayn | Feb 13, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, The Amazing Telephone
Last week I keynoted a 1,000 person conference in Chicago. During one of my ensuing breakout sessions, an attendee raised her hand and made an argument for collecting testimonials by email instead of by phone, as I teach. Some of you have seen me have this...
