by Alex Goldfayn | May 11, 2015 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
I’ve been working with a quite a few organizations which, once they make a sale, tend to retain those customers for years. These annuity businesses then move on to delivering the products or services, and continuing to sell to prospects elsewhere. This is...
by Alex Goldfayn | May 4, 2015 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales
When our kids were born six years ago, we planted two maple trees in our backyard. We moved homes in January and planned to take the trees with us. They’re important to us, and have huge sentimental value. Over the years, each child claimed one tree as their...
by Alex Goldfayn | Apr 27, 2015 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
Tell people what they can buy from you, because if you don’t, they can’t buy it. Communicate how people will be improved when they work with you, instead of, say, the competition, because if you don’t tell them, they won’t know. Modesty has no...
by Alex Goldfayn | Apr 20, 2015 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Happiness For Sales Growth
When you talk about, market, and sell the details of your product, you make yourself into a commodity. And when you are commodity, you are just like everyone else. All you have to compete on is price. It’s a difficult way to do business, and not a very fun way...
by Alex Goldfayn | Apr 13, 2015 | Blog, Evangelist Marketing Minute Newsletter, Gratitude, Happiness For Sales Growth
I am in the final editing stages for my upcoming book The Revenue Growth Habit, and came across the following lines this morning. I provide them here as an excerpt, and a reminder of the incredible value of understanding just how positively your customers perceive...
by Alex Goldfayn | Apr 6, 2015 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales
I was speaking at a convention in Atlanta last month and the great Martin Seligman appeared on stage before me. It would not be an understatement to say that Seligman is one of the creators of modern behavioral psychology. I studied his work in college and graduate...
