by Alex Goldfayn | Oct 13, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
My definition of marketing is the systematic communication of your value to people who can buy it. When my clients launch their revenue growth programs, they execute two parallel tracks of this kind of communication: One-to-one: This track features your sales people...
by Alex Goldfayn | Oct 6, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
Earlier this year, I received a hand-written note. It’s the only such note I’ve received over the last year. I read it in 15 seconds, and put it down. This was about four months ago. It’s still on my desk. I cannot bring myself to throw it away. I...
by Alex Goldfayn | Sep 29, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
The fourth quarter of the year starts this week, so here are some things to think about as the calendar year enters its home stretch: What’s your lowest hanging fruit for revenue growth in coming three months? List one product, service, event or opportunity now....
by Alex Goldfayn | Sep 22, 2014 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
Are you making time for revenue growth? It’s a proactive pursuit. You cannot spend your days reacting to customers’ issues and significantly grow your organization. Are you behaving boldly? Because marketing it no place for modesty. You improve lives and...
by Alex Goldfayn | Sep 15, 2014 | Blog, Evangelist Marketing Minute Newsletter
I often tell my clients that our work is a behavior change project:we’re trying to get your sales, customer service and marketing people to take one action daily that will communicate your value to people who can buy it. Revenue growth is a learned behavior (I...
by Alex Goldfayn | Sep 8, 2014 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
Here’s an “advanced” point that came out of a client workshop last week: when asking for a testimonial, don’t use the word “testimonial,” as it places unnecessary pressure on your customer. Instead, ask for feedback, thoughts,...
