Choose Optimism

by | Jan 8, 2018 | Blog, Evangelist Marketing Minute Newsletter

Look around, and optimism is a rare commodity these days.   You won’t find it among our politicians, who tend to emphasize fear and insults.   Nor will you find it in our media, which is rewarded (paid!) upon how frightened and uncomfortable it makes us.   Which is...

New Year Wishes

by | Jan 1, 2018 | Blog, Evangelist Marketing Minute Newsletter

I wish you happiness and prosperity in 2018.  I wish you optimism and gratitude. May you expect to get the sale when you pick up the phone, and may you be grateful for having prospects to call on. Many people don’t. And may your prospects express their gratitude...

Caring

by | Oct 30, 2017 | Blog, Evangelist Marketing Minute Newsletter

If you care, in sales, you are ahead of most of the competition. Because you’d be surprised how many people don’t care enough. But if you demonstrate to the customer that you care, you are ahead of 99.9% of the competition, because almost nobody does that. Here’s what...

Are You Plan-Driven?

by | Oct 23, 2017 | Blog, Evangelist Marketing Minute Newsletter

Many salespeople spend their days moving from one incoming inquiry to the next.   We are inquiry-driven.   Customers call. We answer. Usually, they are unhappy. Either something is wrong or they need something urgently. That’s the only time people pick up the phone,...