by Alex Goldfayn | Jun 19, 2017 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Fear
I had three keynote speeches on sales and marketing strategies for revenue growth last week. Two of the audiences were Renaissance Executive Forums (one in Detroit, and one in Washington D.C.), and were made of up of business owners and executives — with many...
by Alex Goldfayn | Mar 27, 2017 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter, Fear
Last week, I had a client workshop in Cleveland and a keynote speech in San Diego to about 150 business owners, and a similar interesting thing happened in both of them: In the all-day client workshop, during a portion on referrals, I turned to the owner, my client,...
by Alex Goldfayn | Jan 30, 2017 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter, Fear
The customer is happy to give us testimonials, but we do not ask, because we are afraid of rejection, or offending the customer. The customer is even gratefulto be asked — I constantly hear “thank you for including me in this” from the customers of...
by Alex Goldfayn | Sep 30, 2016 | Blog, Fear, Revenue Growth Video Series, Videos
A rare video this week that coincides with the latest newsletter. An important piece on the fear of rejection we deal with in sales, and its terrible impact on our work and...
by Alex Goldfayn | Sep 26, 2016 | Blog, Evangelist Marketing Minute Newsletter, Fear, Make It Look Easy
For many salespeople, the fear of rejection is bigger than the need to feed their family. Think about the massive power — and tragedy — of this truth. We would rather not know the answer, than open ourselves up for possible rejection. It’s why we...
by Alex Goldfayn | Aug 8, 2016 | Blog, Evangelist Marketing Minute Newsletter, Fear, OUR Discomfort, Not the Customers'
I teach my clients to ask for the business systematically, to pivot to the sale, to close the deal. Because frequently, we do all of the work in the sales process except we do not ask for the business. Why not? I ask my clients this question during our projects,...
