by Alex Goldfayn | Jul 6, 2015 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
In my experience with clients, the key to revenue growth is understanding your great value and behaving accordingly. Let us deconstruct that simple statement: Understanding Your Great Value: You help your customers tremendously. You improve their lives, save them...
by Alex Goldfayn | Apr 20, 2015 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Happiness For Sales Growth
When you talk about, market, and sell the details of your product, you make yourself into a commodity. And when you are commodity, you are just like everyone else. All you have to compete on is price. It’s a difficult way to do business, and not a very fun way...
by Alex Goldfayn | Mar 30, 2015 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
In speeches and workshops, among association audiences and client audiences, people often raise “what ifs.” They use these as reasons to avoid starting my approach to marketing their value: What if my customer doesn’t let me record the testimonial...
by Alex Goldfayn | Mar 9, 2015 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter, Focus On Your Value
The most surprising element of my work to my clients is when they hear their customers speaking so positively about them. As a rule, I interview my clients’ customers, and as a rule, every one of them are thrilled with my clients’ work. “But this...
by Alex Goldfayn | Sep 18, 2014 | Focus On Your Value, Videos
Focusing on your products and services makes you one of a very large crowd. It commoditizes you. Focusing on your value, and the ways that you improve customers lifts you above the crowd. It makes you singular. It makes you money. These videos are based on my Growth...
by Alex Goldfayn | Aug 11, 2014 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter, Focus On Your Value
When you tell people you’re great, you’re selling. People expect that of you, and take it with a grain (or several grains) of salt. Also, although marketing is no place for modesty, personal moderation, discomfort with boldness, “preferring to let...
