by Alex Goldfayn | Oct 7, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
The Internet and social media has brought and endless supply of self-proclaimed marketers to the forefront. The din is constant and growing ever louder. Competition for attention, it is said, is fierce. Ironically, with all the noise, it is easier than ever for your...
by Alex Goldfayn | Sep 16, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
A member of my Growth Forum made an interesting post on the role of self-esteem in marketing, and it got me thinking: Marketing requires steady action. We must execute when we’re almost ready, and we must tell as many people as possible about our value....
by Alex Goldfayn | Jul 15, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
Somebody tweeted me today that one of his best revenue-generating marketing tools is a long Internet sales letter that makes his offers look “cheap.” I replied that I think he should consider his work valuable, not cheap. It’s a mindset shift. His...
by Alex Goldfayn | May 17, 2013 | 20 Videos in 20 Days, Focus On Your Value, Videos
Why do your clients speak more positively about your company than you do?
by Alex Goldfayn | May 9, 2013 | 20 Videos in 20 Days, Focus On Your Value, Videos
So many companies with good products or services fall into the trap of describing their process, approach, system, technique, or specifications. Instead, talk about the results your work provides your customers. How are they better off when they’re done...
by Alex Goldfayn | May 6, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Mindset
I often say that you can’t out-market your mindset. That is, if you believe that you sell a product or provide a service, that is what you will market. Conversely, if you believe you are improving lives, increasing revenue, and spreading happiness, you will...
