by Alex Goldfayn | Oct 13, 2013 | Blog, Language For Sales Growth
If I needed to generate new revenue quickly and urgently, here are five actions I would take immediately: First, I’d call as many of my past customers as possible, for as long as I could. I’d start with the most recent and work my way back in time....
by Alex Goldfayn | May 10, 2013 | 20 Videos in 20 Days, Language For Sales Growth, Videos
Instead of telling me, tell me about your best customers. How are they better off? What value did you add? Make me feel like your buyers are people like me.
by Alex Goldfayn | May 7, 2013 | 20 Videos in 20 Days, Language For Sales Growth, Videos
20 marketing videos in 20 days! Here’s the second installment: the best language is emotional. Note: When I recorded these, I intended to release them weekly. I’ve no decided to give them to you all at once, daily. So, even though I talk about video number...
by Alex Goldfayn | Jan 14, 2013 | Evangelist Marketing Minute Newsletter, Language For Sales Growth
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
by Alex Goldfayn | Dec 20, 2012 | Blog, Language For Sales Growth, Marketing Think Tank
Leverage has been coming up a whole lot with my clients recently. I’m finding that companies aren’t leveraging their successes. I was talking with a consulting colleague today who is putting on a webinar. He has more than 260 people confirmed to attend....
