by Alex Goldfayn | Jun 19, 2014 | Blog, Make It Look Easy
By nature, we overcomplicate. At a workshop I was conducting yesterday, one attendee asked me “How can we commit the time and resources to categorize all of our members exactly right?” I replied to her that she needs to add a column in a spreadsheet (or a...
by Alex Goldfayn | Mar 10, 2014 | Blog, Make It Look Easy
Marketing is nothing more than consistently communicating your value to people who can buy it. Many people over-think and intellectualize marketing. (For example: There’s no time; I don’t have the budget; It’s not ready yet.) Good marketing is...
by Alex Goldfayn | Jun 17, 2013 | Blog, Evangelist Marketing Minute Newsletter, Make It Look Easy
I was doing a webinar on revenue growth for a client’s audience recently and afterwards my client shared the generally glowing feedback with me. Every attendee gave the session a positive review except one, who commented, “It CAN’T be as easy as Alex...
by Alex Goldfayn | May 21, 2013 | 20 Videos in 20 Days, Make It Look Easy, Videos
Bounce back from failures and bad experiences quickly. The faster you do, the more successfully you will market.
by Alex Goldfayn | Feb 4, 2013 | Evangelist Marketing Minute Newsletter, Make It Look Easy
This week’s launching point: The company formerly known as Research In Motion nearly killed itself by focusing on a tablet device when its greatest strength (now atrophied) is smartphones. Last week, the new Blackberry Q10 was announced. I was prepared to say...
by Alex Goldfayn | Oct 12, 2012 | Blog, Make It Look Easy, Marketing Think Tank
The best marketing is simple marketing. This means: Simplify your product or service. That is, determine its top two or three value points to customers and talk mostly about those. How do you determine them? Ask your customers. Simplify your language: Use simpler...
