by Alex Goldfayn | Feb 25, 2013 | Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
The next time somebody calls you insisting that you must invest more in your social media “strategy” (an oxymoron), feel free to share these numbers with them: From an AP-CNBC poll (May 2012): Half of all Americans think Facebook is a passing fad. 80...
by Alex Goldfayn | Jan 12, 2013 | Blog, Marketing For Revenue Growth, Marketing Think Tank
I got a call from the Wall Street Journal this week. I’ve been a subscriber for over a decade. They told me they’re happy to offer their new renewal deal, at $25 per month. My expiring subscription cost $99 for the year, or $8.25 monthly. This is an...
by Alex Goldfayn | Nov 5, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
This newsletter went out to more than 20,000 subscribers on Monday morning. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
by Alex Goldfayn | Oct 23, 2012 | Blog, Marketing For Revenue Growth, Marketing Think Tank
I received several questions from readers in response to yesterday’s newsletter about standing out from the crowd. I wrote that, ironically, with social media giving everyone an equal platform, it’s easier than ever to stand out from the high-volume,...