by Alex Goldfayn | Oct 4, 2012 | Blog, Marketing Think Tank, Systematizing Revenue Growth
Simplify your language. Simplify your product or service. Simplify your platforms. Simplify your workflow. Simplify your workspace. Simplify your calendar. Simplify your organization. Then simplify it all again. Simplify to the void — until you can’t...
by Alex Goldfayn | Oct 3, 2012 | Blog, Marketing Think Tank, Proactive Selling
Marketing is lowest hanging fruit. Improving marketing is the easiest and most affordable are you can work on. And it yields the fastest and most dramatic results. Here are 16 techniques to improve it: 1. Mindset shapes your marketing. How you think informs how you...
by Alex Goldfayn | Oct 2, 2012 | Blog, Marketing Think Tank, Videos
Here’s a brief clip from my speech today at the Marketing Executives Networking Group, focused on why marketing is your lowest hanging fruit.
by Alex Goldfayn | Sep 28, 2012 | Blog, Marketing Think Tank, One-To-Many Communications
Want to improve your sales? Ask more questions to your prospective customers. Want to improve your marketing? Ask more questions. Want to revolutionize your language and make it shameless, emotional, effective? Ask more questions — find out how your customers...
by Alex Goldfayn | Sep 28, 2012 | Blog, Do You Think You Can, Or Think You Can't?, Marketing Think Tank
Marketing is no place for modesty. Marketing is for boldness, shamelessness and relentlessness. Let your competition be modest. Your job is to stand out from the crowd.
by Alex Goldfayn | Sep 18, 2012 | Blog, Marketing Think Tank
Your marketing is likely less dramatic, exciting, emotional, interesting and compelling than what your customers say about you. What you say is often a watered down, run-of-the-mill, processed sugar version of what your customers say. To improve, talk to your...
