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Alex Goldfayn
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Quantity of Communication Trumps Quality of Communication

by Alex Goldfayn | Jun 1, 2015 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, One-To-Many Communications

How many times have you been talking with a customer, and hear this: “I didn’t know you do that!” Just because you’ve told a customer what you do, doesn’t mean they’re consciously aware of it. Which means, they may be very happy...

You Deserve the Additional Revenue

by Alex Goldfayn | Mar 23, 2015 | Blog, Evangelist Marketing Minute Newsletter, One-To-Many Communications, Proactive Selling

This work is righteous. One proactive communication per day, done by each your customer facing staff members, will change your culture, make you bold, and instantly grow your top line. At the same time, the company communicates to your customers and prospects as a...

Friday Marketing Motivation: Did You Know?

by Alex Goldfayn | Nov 1, 2013 | Blog, One-To-Many Communications

Today, I’d like you to pick up the phone and call a customer. It should be somebody you are doing business with already, somebody who has purchased something from you. Before you call, identify something else that you provide — product or service —...

20 Marketing Videos in 20 Days: #15 — Activity

by Alex Goldfayn | May 21, 2013 | 20 Videos in 20 Days, One-To-Many Communications, Videos

Action begets action. Overanalysis begets paralysis…which begets procrastination.

Marketing Thought for the Weekend — Asking Questions

by Alex Goldfayn | Sep 28, 2012 | Blog, Marketing Think Tank, One-To-Many Communications

Want to improve your sales? Ask more questions to your prospective customers. Want to improve your marketing? Ask more questions. Want to revolutionize your language and make it shameless, emotional, effective? Ask more questions — find out how your customers...
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