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Alex Goldfayn
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The Grind

by Alex Goldfayn | Feb 6, 2017 | Blog, Evangelist Marketing Minute Newsletter, Make It Look Easy, Plan Your Sales

The first days of a new diet are easy — it’s day 26 that’s hard.  New year’s resolutions are easy during the first week. It’s the fourth week, or the 14th week, that’s hard. Starting is easy. Grinding is hard.  Thing is, success...

Are You Thinking About It Or Doing It?

by Alex Goldfayn | Jan 23, 2017 | Blog, Evangelist Marketing Minute Newsletter, Language For Sales Growth, Plan Your Sales

Here’s an interesting psychological phenomenon that I’ve observed among experienced salespeople:   We confuse thinking about something a lot with actually doing that thing.  It’s why people often tell me “I’m already doing that,”...

Holding Memorable “Wow” Events

by Alex Goldfayn | Jan 7, 2017 | Blog, Marketing For Revenue Growth, Plan Your Sales, Revenue Growth Video Series

Alex Goldfayn discusses “wow” events and how they can grow your...

Learning From 2016

by Alex Goldfayn | Dec 26, 2016 | Blog, Evangelist Marketing Minute Newsletter, Gratitude, Plan Your Sales

As the year winds down, and we are in the after-glow of time with family and heading into a slower (for most), more relaxed week — the final week of the year — it is a perfect time to consider what we’ve learned and what we’re going to do about...

The Gas Pedal

by Alex Goldfayn | Dec 19, 2016 | Blog, Evangelist Marketing Minute Newsletter, Language For Sales Growth, Plan Your Sales, Proactive Selling

I talk about gas pedals with my clients a lot. To grow sales quickly, we must step on the gas, hard. We must systematically start to call, meet, help and proactively communicate with clients and prospects. The more of these things we do, the more business grows.  But...

Finish 2016 Strong

by Alex Goldfayn | Nov 14, 2016 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales, Plan Your Sales, Proactive Selling

Not counting the weeks of Thanksgiving and Christmas, there are five working weeks left in 2016. I advise my clients to push the gas down hard at the end of the year, and lead them through a process to do so. A strong finish can mean the difference between a good year...
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