by Alex Goldfayn | Mar 17, 2014 | Blog, Evangelist Marketing Minute Newsletter, Systematizing Revenue Growth
Here are some common misconceptions about revenue growth, and my take on each: Revenue growth depends on sales effort. Perhaps, in the end. But it’s marketing effort, which is one-to-many, that allows interested prospects to volunteer themselves to your sales...
by Alex Goldfayn | Oct 31, 2013 | Blog, Systematizing Revenue Growth
There is physics in marketing. In fact, inertia, plays a huge role your marketing. Here’s how this plays out: When you are not marketing, it is very difficult to begin. Who do you communicate with? What do you say? What product or service do you focus on?...
by Alex Goldfayn | May 14, 2013 | 20 Videos in 20 Days, Systematizing Revenue Growth, Videos
The first 80 percent of your marketing language should be focused on your value, emotion and outcomes. The last 20 percent can describe how you do it.
by Alex Goldfayn | Oct 4, 2012 | Blog, Marketing Think Tank, Systematizing Revenue Growth
Simplify your language. Simplify your product or service. Simplify your platforms. Simplify your workflow. Simplify your workspace. Simplify your calendar. Simplify your organization. Then simplify it all again. Simplify to the void — until you can’t...
