by Alex Goldfayn | Nov 9, 2015 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systems For Revenue Growth
If we remove the weeks of Thanksgiving and the final two weeks of December, there are five proper working weeks left in 2015. Here are five simple approaches for closing the year out strong: 1. From now until the end of the year, inform every customer and prospect you...
by Alex Goldfayn | Feb 23, 2015 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systems For Revenue Growth
If you’re an owner, president, executive, or manager of any kind, there’s a powerful revenue growth action you can take. It requires only a few moments, and it’s memorable, effective and highly productive. Ready? It’s very complex: Call a...
by Alex Goldfayn | Jun 2, 2014 | Blog, Evangelist Marketing Minute Newsletter, Systems For Revenue Growth
You know who your buyers are. Why not collect or collate them to reach them directly? The alternative is mainstream social media where billions of people are on an equal platform shouting with equal volume at everyone! With my approach, you’re the only voice,...
by Alex Goldfayn | May 19, 2014 | Blog, Evangelist Marketing Minute Newsletter, Systems For Revenue Growth
At the Marketing Summit last Thursday, social media came up, as it often does. Here’s my take on the role social media plays in your revenue growth: its impact on your earnings is basically zero. That is, if you’re a business-to-business concern, your...
by Alex Goldfayn | Dec 6, 2013 | Blog, Systems For Revenue Growth
I detailed the following seven trends at yesterday’s Marketing Summit, which more than 50 people attended. (See photo below.) 1. The stock market will continue set records — several times — and companies will have cash to spend. This is critical for associations...
by Alex Goldfayn | Aug 26, 2013 | Blog, Evangelist Marketing Minute Newsletter, Systems For Revenue Growth
People often ask me for advice about measuring their marketing. They tell me how difficult and challenging it is to do so. Here is my take on this issue. First, a foundational point: the only measurement that really matters is revenue. How much and how fast is your...
