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Alex Goldfayn
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Is Your Marketing About You Or Your Customers?

by Alex Goldfayn | Jun 17, 2017 | Blog, Marketing For Revenue Growth, Revenue Growth Video Series, Testimonials

Alex Goldfayn discusses the importance of making your marketing about you, not your...

What Customers Tell Us

by Alex Goldfayn | May 15, 2017 | Blog, Evangelist Marketing Minute Newsletter, Testimonials, The Amazing Telephone

With every project, I interview the customers of my clients. I ask them, in rich detail, about what they like best about working with my clients.   Here are some answers I’ve received, just in the last week. These are four different customers, of four different...

Why Do Your Customers Buy From You?

by Alex Goldfayn | Apr 19, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, Testimonials

Why do your customers buy from you?   Almost certainly, they can buy what they buy from you elsewhere. So why do they come to you?   Do you know?  Have you asked them?   I know what the answer is:  They don’t buy from you because of your amazing product. It’s probably...

Why Get Testimonials

by Alex Goldfayn | Mar 20, 2017 | Blog, Evangelist Marketing Minute Newsletter, Measure Of Sales Success, Testimonials

How do testimonials help? Here are a dozen ways:  You become more bold. You become more optimistic. You become happier. When you are more bold, optimistic, and happier, you take more action — namely, you don’t hesitate to pick up the phone to call...

The Discomfort With Communicating Testimonials

by Alex Goldfayn | Aug 12, 2016 | Blog, OUR Discomfort, Not the Customers', Revenue Growth Video Series, Testimonials

Alex Goldfayn discusses the discomfort people have with communicating the testimonials with happy customers. It’s great that you have them, now we your customers and prospects need to see...

Third Generation Biewer Lumber Discusses Their Growth Project With Alex Goldfayn

by Alex Goldfayn | Aug 5, 2016 | Blog, Revenue Growth Video Series, Systems For Revenue Growth, Testimonials

Something different this week. Want to see what it’s like to work with me?      ...
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