by Alex Goldfayn | Apr 1, 2016 | Blog, OUR Discomfort, Not the Customers', Revenue Growth Video Series, Testimonials, Videos
This week’s video discusses the discomfort we have with testimonials and referrals. The irony is, our customers are not uncomfortable! And if you don’t have it yet, buy The Revenue Growth Habit here. It was named the sales book of the year by...
by Alex Goldfayn | Nov 30, 2015 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
In nearly every project I do with clients, I interview their customers to understand how they think and talk about my clients — which are usually manufacturers, distributors or service providers. This gives us powerful testimonials to use to (1) grow business...
by Alex Goldfayn | Oct 8, 2015 | Blog, Revenue Growth Video Series, Testimonials, Videos
Today’s video is about why customers call with complaints, not compliments, and how we have to get the good stuff. It’s about why we must proactively ask for testimonials, and why they don’t come in on their own. People naturally tend to complain...
by Alex Goldfayn | Sep 28, 2015 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
What are some of your favorite things about working with us? How does that help you? How are we better than the other suppliers you work with? Does working with us save you time? How? What do you get to do with the extra time? What gets better for you when you work...
by Alex Goldfayn | Aug 10, 2015 | Blog, Evangelist Marketing Minute Newsletter, OUR Discomfort, Not the Customers', Testimonials
The discomfort with asking your good customers for detailed testimonials is yours, not theirs. They’d be happy to tell you about what they love about working with you. I know this because each year I ask hundreds of my clients’ customers this question as a...
by Alex Goldfayn | Feb 9, 2015 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
Bill Gates once said famously, “Your most unhappy customers are your greatest source for learning.” That may be, but do you want to learn, or grow your business? Because if it’s the latter, your happiest customers are your greatest source of revenue!...
